Women’s Digital Health Market

The global Women’s Digital Health Market is valued at USD 1.8 Billion in 2022 and is projected to reach a value of USD 6.4 Billion by 2030 at a CAGR (Compound Annual Growth Rate) of 20.1% between 2023 and 2030.

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According to a study, women are 75% more likely than men to use digital tools for their health as healthcare consumers, primarily because of their particular needs across the health spectrum. Women are more likely to seek diagnostic services, visit their primary care physicians and specialists, and use resources to address mental health issues. Pregnancy, menstruation, endometriosis, childbirth, pelvic floor disorders, ovarian and cervical cancers, and menopause are health issues specific to females. In addition, some illnesses, such as osteoporosis, breast cancer, autoimmune disorders, strokes, urinary tract infections, chronic fatigue syndrome, and migraines, are more common in women than men. A growing amount of attention has been given to cutting-edge digital solutions that aim to address health issues typically experienced by women. Digital solutions for women's health, ranging from reproductive-related mobile applications to AI-enabled breast cancer screening tools, show promise to serve an enormous market with medical needs that frequently do not receive the level of attention women deserve. According to experts, the market for women's health might surge in the upcoming years. With the FDA's Centre for Devices and Radiological Health sharing a "Health of Women Programme Strategic Plan in 2022" and the Biden Administration making women's health a declared priority, women's health has gained attention at the federal level. The focus on women's health issues is also growing among international governments.

Key Takeaways

• The mobile apps segment dominated the market and held the largest revenue share of 60.1% in 2022.
• The reproductive health segment dominated the market and accounted for the largest revenue share of 41%.
• In 2022, North America dominated the market and accounted for the largest revenue share of 42.3%.

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Economic factors such as income levels, purchasing power, and healthcare spending directly influence women's ability and willingness to invest in digital health products and services. For instance, financial limitations may prevent women from accessing and utilizing digital health technologies in low-income or economically disadvantaged communities. Furthermore, the availability and affordability of Women’s Digital Health solutions can be impacted by the general economic conditions of a nation or region, which can affect government healthcare budgets and policies. Healthcare spending can be reduced during economic downturns like the global financial crisis or a recession, which could impede the development and uptake of digital health innovations for women's health.

Top Market Trends

1. Wearable Tech Takes Over Women’s Digital Health market: One of the most popular trends in the Women’s Digital Health sector is wearable technology. Due to technological improvements, Wearable devices like smartwatches, fitness trackers, and other wearable healthcare equipment are becoming increasingly popular among women. Popular features with women include tracking fitness goals and monitoring physiological changes like blood pressure, menstrual periods, and heart rate. Additionally, these gadgets can give individualized health advice and recommend healthy lifestyle choices. Manufacturers are concentrating on making useful and fashionable items to appeal to women's tastes as wearable technology becomes increasingly popular.
2. The Future of Women's Healthcare is Digital Therapeutics: Digital therapeutics provide the option for individualized, evidence-based treatments as women experience particular health difficulties, such as menstruation, pregnancy, and menopause. Software applications known as digital therapies use evidence-based interventions to treat, manage, or prevent medical diseases. They have successfully addressed various medical diseases, including diabetes, obesity, and mental health disorders. Additionally, digital therapies can provide healthcare that is both affordable and accessible to underserved groups around the world. Due to the popularity of digital therapies, more women are using these platforms to receive individualized care in the convenience of their own homes.

Market Segmentation

The global Women’s Digital Health market can be categorized as Product Type, Application, and Region. Based on the Product Type, the market can be categorized into Mobile App, Wearable Device, Telemedicine, Medical Device, and Other Product Types. Additionally, based on the segment Application, the market can be split further into Pregnancy & Fertility, Menstrual Tracking, Breast Cancer, Reproductive Health, Mental Health, and Other Applications. Likewise, based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Based on Product Type

Apps for Smartphones have Evolved into Solid and Useful Tools for Tracking Women's Health

The convenience, accessibility, and efficacy of mobile apps have made them the most popular product type in the Women’s Digital Health market. As smartphone usage rises, Women increasingly use mobile apps to manage their health-related needs. As an illustration, significant businesses like MyFitnessPal have created mobile apps that enable women to track their diet, and exercise routine, and even monitor their menstrual cycles. In addition, businesses like Glow and Ovia Health have released mobile apps for tracking fertility, assisting women in keeping track of and improving their chances of conception. The market's leading players have improved mobile app technology, making it a popular choice for Women’s Digital Health because it gives women more control and understanding of their health.

Based on Application

The Reproductive Health Category Dominates the Application Segment of the Women’s Digital Health market due to its Significant Impact on Women's Overall Well-Being

The reproductive health category currently dominates the Women’s Digital Health market in terms of applications due to its significant influence on women's lives and advancements in this field. Menstrual health, fertility monitoring, pregnancy care, and sexual wellness are just a few of the many facets of reproductive health. Numerous technological advancements have revolutionized this field due to rising awareness and the demand for practical solutions. For instance, machine learning algorithms make ovulation and menstrual cycle prediction possible in fertility-tracking apps like Clue and Flo, which help women plan their families. Throughout the pregnancy, pregnancy care apps like Ovia Pregnancy offer individualized advice and information. This category dominates the application segment of the Women’s Digital Health market due to the crucial importance of reproductive health and technological advancements.

Based on Region

North America to Lead Global Sales Due to the Growing Usage of Digital Health Technology

Due to several factors, North America is the largest region in the Women’s Digital Health market. First, the region has experienced quick technological development and high internet penetration rates, improving access to digital health solutions. Studies show that 90% of adults in just the United States use the Internet, giving digital health platforms a sizable user base. As a result, numerous applications for tracking women's health, telemedicine platforms, and wearable technology have been developed and adopted, all of which have helped the market grow. Women’s Digital Health has undergone significant advancements in North America. One prominent example is the popularity of period-tracking apps like Clue and Flo, which enable women to understand better their menstrual cycles, fertility, and general reproductive health. Nearly 90% of women in the US are at some risk of developing a chronic illness. However, there is a serious public health issue because of these conditions' low awareness, management, and monitoring. The alarmingly high mortality and morbidity rates in women due to chronic conditions can be decreased using digital health tools.

Additionally, due to the widespread use of wearable technology and the abundance of market players, the US is the largest market in North America for Women’s Digital Health. The 21st Century Cures Act and the Precision Medicine Initiative are two beneficial government programs in the nation that are promoting market expansion. As the elderly population rises and healthcare professionals increasingly use digital health solutions, Canada is also experiencing substantial growth. In conclusion, the North American Women’s Digital Health market is quite lucrative, and the region is anticipated to maintain its dominance over the industry during the forecast period.

Competitive Landscape

Numerous international and regional actors compete fiercely on the global market. Major corporations engage in strategic alliances, mergers & acquisitions, and joint ventures to acquire a market advantage. In addition, manufacturers concentrate on capacity expansions and R&D for new product development to offer consumers products that are on trend. For instance, Apple recently unveiled the Women's Health Study in collaboration with the National Institute of Environmental Health Sciences and the Harvard T.H. Chan School of Public Health. The purpose of the study is to comprehend menstrual cycles and how they relate to various health issues. Fitbit has increased the number of wearables in its lineup and added ones with features tailored to women's health. Menstrual cycle tracking, fertility windows, customized medication, and birth control reminders are all included in this. The companies providing a range of tech-enabled solutions to help women better understand and manage their reproductive health highlight the growing interest in and investment in Women’s Digital Health considering these recent developments.

The key players in the global Women’s Digital Health market include - General Electric Company (U.S.), Koninklijke Philips N.V. (Netherlands), Analogic Corp. (U.S.), FUJIFILM Sonosite Inc. (U.S.), Siemens Healthcare GmbH (Germany), Medtronic PLC (Ireland), Getinge AB (Sweden), Neoventa Medical AB (Sweden), Natus Medical Inc. (U.S.), OSI Systems Inc. (U.S.), EDAN Instruments Inc. (China), The Cooper Companies Inc. (U.S.), MEDGYN Products Inc. (U.S.), Dixion Technologies Pvt. Ltd. (India), Lutech (Italy), Advanced Instruments (U.S.), Shenzhen Bestman Instrument Co. Ltd. (China), TRISMED Co. Ltd. (South Korea), Progetti SRL (Italy), Alphabet Inc. (U.S.), Fitbit Inc. (U.S.), Apple Inc. (U.S.), Ovia Health Inc. (U.S.), Flo Health (UK), Clue Cycle Tracking GmbH (Germany), Natural Cycles Nordic AB (Sweden), Maven Clinic Inc. (U.S.), Arjo (Sweden) among others.

Recent Market Developments

• March 9, 2023: Mintz has launched a Women’s Health and Technology practice, bringing together attorneys from across the firm’s transactional, intellectual property, health care and FDA regulatory, and litigation teams focusing on serving clients in life sciences, specifically FemTech.
• July 26, 2022: Providing integrated mental, reproductive, and physical healthcare to college students is a societal and medical imperative that Caraway, a women's+ digital healthcare company, has taken on. The GenZ generation of today expects a personalized, equitable, and digitally accessible healthcare experience. Caraway prioritizes the needs and concerns of college women+ during a crucial developmental-age window because students for students created it.
• June 8, 2022: The most popular ovulation and period tracker, Flo Health, has launched its global business-to-business service, Flo for Business. Flo for Business, accessible in 245 countries and 20 languages, aims to inform and empower staff members about monitoring their periods, ovulation, and general reproductive health. This new service takes a comprehensive approach to women's health by providing medically supported scientific content and advice from medical professionals to assist staff members in developing a better understanding of their bodies and taking proactive measures to improve their personal health.
• February 23, 2022: FemTec Health, a startup focusing on using data for individualized beauty and wellness care, recently unveiled Awesome Woman as a new direct-to-consumer offering. Customers can use the service to get customized health product packages and access telehealth services. FemTec Health develops personalized offerings by combining data on a customer's genomic, genetic, and health history with AI and machine learning. The package might contain at-home tests, probiotics, and vitamins.

Segmentation of the Global Women’s Digital Health Market