Video Streaming Market

Market Synopsis:

The Global Video Streaming Market was valued at USD 69.89 Billion in 2022 and is projected to reach a value of USD 310.71 Billion by 2030. In the forecast period, the Global Market is anticipated to grow by exhibiting a Compound Annual Growth Rate (CAGR) of 20.50%.

Video Streaming, also known as media streaming, refers to video content sent in compressed form over the web and played instantly rather than stored on the device's hard drive. Streaming refers to listening to music or watching a video in real-time instead of downloading the video to the gadget and viewing it. One of the key factors favorably affecting the industry is the expanding internet use and the rising sales of mobile phones. In addition, there has been a considerable rise in the demand for Video Streaming services in colleges, universities, and institutions worldwide. Teachers are allowing students to download instructional apps to their tablets and smartphones and assisting them in taking ownership of their learning. Ad-free content, mobile viewing, analytics tracking, the usage of a lot of content, the enormous audience potential, and high-quality streams are a few more elements that enhance live video streaming. The high value of Live Video Streaming has been kept in live content like sporting and musical events. The market is expected to grow significantly due to factors such as the rise in live streaming content, the increased use of cloud-based Video Streaming solutions, and the rapid expansion of online video in developing economies.

Additionally, the global industry is expanding due to the popularity of streaming services for video games and the widespread usage of movies for corporate training. Nowadays, Video Streaming services like Netflix and Amazon have supplanted televisions and changed the market's environment. Aside from that. However, the expansion of the Video Streaming business is anticipated to be constrained by bandwidth restrictions and latency and reliability problems. Additionally, the growing influence of Video Streaming in the educational sector and the incorporation of cutting-edge technologies into video platforms to enhance video quality is opening up a wide range of market potential.

Market Segmentation:

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The Video Streaming market is segmented based on Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, User, and Region. Based on the Streaming Type segment, the market is further bifurcated into Live Video Streaming and Non-Linear Video Streaming. Furthermore, based on the Solution, the market is further segmented into Internet Protocol TV, Over-the-Top (OTT), and Pay-TV. In addition, based on the Platform Type, the market is further bifurcated into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, and Smart TVs. Furthermore, based on the Service, the market is further divided into Consulting, Managed Services, and Training & Support. In addition, based on the Revenue Model, the market is further bifurcated into Advertising, Rental, and Subscription. Likewise, based on the segment Deployment Type, the market is further divided into Cloud and On-Premises. In addition, based on the User segment, the market is further segmented into Enterprise and Consumer.

Based on Streaming Type:

The Live Video Streaming sector has recently had the most significant growth. The segment's expansion is due to the rise in popularity of digital media devices and the accessibility of faster internet for online media access. In addition, ad-free content, mobile watching, analytics tracking, the usage of a lot of content, the enormous audience potential, and high-quality streams are a few more elements that enhance the Live Video Streaming segment. Furthermore, the high-value addition in the Live Video Streaming has been kept in live content like live sports, and musical events are further expected to augment the market growth in the segment.

Based on Solution:

Over-the-Top (OTT) Solutions allow consumers to access movies and TV shows online without paying for traditional cable or Pay- TV subscriptions. The category is anticipated to increase significantly throughout the projection period due to the expanding need for better business process automation and the full availability of broadband infrastructure. In addition, the OTT segment's growth is anticipated to be accelerated by new and advanced features like hybrid monetization models, creative digital content, and content fragmentation brought on by tough competition, leading to augmenting the segment's growth in the forecast period.

Asia Pacific is Expected to Rise at the Largest CAGR during the Forecast Period

The Asia Pacific is accounted to grow at the highest Compound Annual Growth Rate (CAGR) during the forecast period. The Over-the-Top (OTT) solution has significantly changed how media material is consumed in Asia. The region's multichannel operators and established telecommunications companies have actively pushed commercial innovation and cutting-edge Video Streaming marketing strategies. Aside from fixed-mobile bundles, operators in Southeast Asia, which has the fastest-growing broadband internet population, have expanded their revenue options by providing multichannel Video Streaming services.

Competitive Landscape:

The key players in the Global Video Streaming Market include- Akamai Technologies, Amazon Web Services Inc., Apple Inc., Cisco Systems Inc., Google LLC, Kaltura Inc., Netflix Inc., International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems LLC, Hulu LLC and others.

Segmentation of the Global Video Streaming Market: